Most companies don't lack AI ideas. They lack someone to identify where it generates return.
AI investment with no measurable return
AI tools and licenses are bought before the business problem is clear. Pilots never reach production and the investment never turns into financial results.
No prioritization by impact
There are dozens of automation opportunities, but no objective criteria to decide where to start. Without prioritization by return, effort scatters across low-value initiatives.
Diagnostics that never become execution
Consultants deliver reports and recommendations, but implementation rarely happens. The knowledge stays in the document and the operation stays as it was.
Internal capacity tied up
Tech teams are busy keeping current systems running. There's no bandwidth to explore, prototype and ship new AI solutions to production.
The problem is rarely technology. It's discovery: understanding how the work really happens and where 20% of the effort drives 80% of the return.
Forward Deployed Engineering: Luby inside your operation, building what generates results.
A Forward Deployed Engineer doesn't wait for a requirements document. They enter your operation, observe how the work actually happens and build the solution under real constraints — not imagined ones. It's embedded engineering, alongside the people who feel the problem every day.
Luby puts this model to work for your business in a lean, multidisciplinary pod — technical and consultative at once. Four roles that cover everything from business discovery to code running in production, backed by 23 years of engineering.
Product / Business Lead
Translates the operation into revenue and cost opportunities. Prioritizes by ROI.
Forward Deployed Engineer
Embeds in the team, prototypes fast, builds in production.
AI / Agents Engineer
Designs agents, automations and AI flows over the real data.
Data / Solutions Engineer
Ensures data, integrations and that the solution scales securely.
Consultants deliver a recommendation. FDEs deliver the working system.
And we don't stop at the diagnosis: an estimated 95% of AI pilots never reach production. Embedded engineering — adopted by firms like Palantir, Databricks and Accenture — exists precisely to close that gap between experiment and operation.
From discovery to value, in short, measurable cycles.
Built for the real world, with use cases by sector.
An estimated 95% of AI pilots never reach production. Embedded engineering changes that: each use case is chosen by impact, shipped to production and measured before scaling.
Industry & Manufacturing
Demand forecasting, predictive maintenance and quality with computer vision.
Logistics & Supply Chain
Smart routing, inventory forecasting and agents that reduce stockouts and freight cost.
Financial Services & Fintech
Fraud detection, credit automation and service with auditable agents.
Retail & E-commerce
Dynamic pricing, recommendation and automation of catalog and support operations.
Healthcare & Insurance
Automation of regulatory processes, triage and document analysis with AI.
Agribusiness & Energy
Field-data intelligence, forecasting and resource optimization.
Results the model unlocks
23 years building software that delivers results — now with AI at the core.
Luby is a Brazilian software engineering firm with offices in São Paulo and Miami. We're not a startup testing the model: we've modernized 540+ clients and have 500+ senior engineers across 40+ technologies. Our teams are fluent in Claude Code, MCP agents and real software architecture — AI applied to real problems, not hype.
AI-Oriented Development
Teams that build with AI, not just talk about it.
Truly senior
Pre-vetted engineers, productive in < 2 weeks.
Security & compliance
ISO/IEC 27001 and 27701, security review on every delivery.
Results, not promises
"Engineering that delivers results, not just promises."
Who already put a pod to work.
“Luby helped us build our core solution: a banking integration for loans and buy-now-pay-later transactions. Our experience with the entire team involved was remarkable.”
“Luby is an innovative company committed to its projects. I feel confident taking on the most challenging tasks with them as partners.”
“They became true strategic partners because they understand our business.”
Frequently asked questions
Is this staff augmentation or consulting?
–Neither one alone. It's a consultative + technical pod that discovers the problem and builds the solution in production.